Byala is a prosperous Bulgarian village due to the thriving local wine industry. Founded in the 3rd century BC, Byala today is a mix of a traditional working village and a tourist resort. Emine Cape is about 14 km away, while the Kamchia-Biosphere Reserve is about 25 km away. Nessebar is some 30 km away. Bourgas Airport is about 79 km away, while Varna Airport is just 59 km away.